It’s totally ‘Ubee-soft’
How do you pronounce Ubisoft? You can get an official look inside this issue directly from employees — near the end, founder and CEO Yves Guillemot coyly states that “you can pronounce it the way you want.”
It’s all “feel good” marketing drivel, but Ilegitimatelywant to know how people pronounce it as it’s always a lingering question in my mind. Now, I have an excuse to start that conversation. In my experience at events, most people do pronounce it the way that the company actually does during keynotes — “You-bee-soft.”
